As social distancing measures start to ease, brick-and-mortar stores are making a comeback. Whether your retail store is a complement to an eCommerce business or a standalone, there are many purposes that a physical location can serve for your business. Physical stores can offer customers a unique experience and let it be easier to find you. Owning a retail store can be a worthwhile investment if you do it right.
Getting customers through your front door requires a ton of strategy and planning, from hiring the right salespeople to carrying out marketing activities to promote your business. However, many store owners often overlook one of the most efficient ways to increase their store’s foot traffic: retail display.
Retail displays and store fixtures house or promote store products. They are a crucial element of visual merchandising that focuses on the design and layout of a store to increase footfall and promote the sale of goods. Considering that your store layout is usually the first thing your customers will notice about you, retail display units help brands through several aspects:
By factoring these aspects into your visual merchandising strategy, you will be able to optimize your store infrastructure to maximize sale opportunities. On the flip side, choosing the wrong type of store fixtures to display items can put off customers and potential shoppers.
When deciding on the type of store fixtures you want for your store, there are plenty of options in the market. Custom retail displays are a popular option for many store owners as it allows them to attract and retain customers’ interest. A visual and innovative store design can elevate your customer experience journey and is a driving factor for many purchase decisions.
Here are some benefits of using custom retail displays:
Trying to stand out against competitor brands and stores means that you have to opt for a thinking-out-of-the-box strategy. One of the ways to be seen is to come up with innovative and creative retail designs to stand out. Whether your competitors are next to you, across the street or the block, an innovative retail display set will definitely increase the chances of getting noticed by customers.
Customized store fixtures allow you to add a personal touch to the way your store looks and feels. There are many effective ways to convey your brand voice and create specific messaging for shoppers who come through the door. Custom retail displays can be used to communicate with customers by using attention-grabbing signs to display information.
Another great thing about customizing your store display is that you’re able to personalize it to your taste and brand. Using brand colors or unique themes, custom retail displays are completely tailored to fit your brand aesthetic. Having a distinctive store aesthetic can add a touch of whimsy to better attract and retain shoppers. You can also customize your store design to invoke emotion – which is an important factor in purchase decisions – to boost sale opportunities.
Coming up with an interesting concept for your store layout can be challenging, especially if you have no idea what your options are. Luckily, there are many ways to create an attractive and attention-grabbing retail display by mixing in the different types of display stands and fixtures.
The most beautiful jewelry pieces would not shine if they were displayed sloppily, or hidden from a shopper’s view. The best way to display your jewelry products is through a well-presented display case that highlights your items and exposes them to customers. Jewelry displays often come in mannequins of the body part that is meant for the items, such as handpieces for bracelets or neck displays for necklaces. Mannequins should not be too complicated in order to truly highlight the jewelry pieces.
Acrylics and metals are the most popular materials used for store fixtures since they’re affordable and durable materials. Risers and trays are best used to display smaller items, such as jewelry, ornaments, or perfume bottles. Retail display risers elevate products to eye level and are perfect for displaying key merchandise. Trays help centralize and bring the focus to smaller goods.
Shelvings and racks are a useful and resourceful way to incorporate visual merchandising into any retail store and are most commonly used as retail clothing display units. For one thing, they’re extremely space-efficient and allow products to be displayed without taking up too much storage capacity.
By using the right product placement and management, shelves and racks also enable higher product visibility and allow shoppers and sales staff to easily locate and retrieve any items. Metal store fixtures are also a great choice for display units as they’re able to withstand a higher weight and do not easily break.
Metal countertop display units are a popular option for those who want to enhance their products. Stores usually only have a few countertop displays, placed strategically around the areas that can attract the most traffic. Countertops are meant to act as an attraction point in the store, especially with the option of installing custom shapes and large fonts to call to attention a specific and tactile messaging.
Visual merchandising can be a tedious process. You may have a great product, great salespeople, and most importantly, a great concept. However, it can be discouraging to find out that there are little to no options in the market. Or maybe, you may be struggling to come up with an innovative retail display concept to best fit your brand. Whatever it is, you may want to consider working with a custom store fixture manufacturer to bring your ideas to life.
There are many benefits to engaging the help of a custom store fixture manufacturer, aside from the fact that you get to design your own retail store fixtures.
Part of delivering a stellar customer experience for your shoppers is by appealing to their visual senses. Moreover, you don’t just want customers to be attracted by your retail displays without seeing the actual products. Store designs are a great way to encourage customers to patronize your shop and take a look at your product offerings.
Shoppers that walk into your store are driven by a pleasing design and an optimized display to encourage their product choice and purchase decision. As such, creating the right interior space for your retail store can be a lucrative investment, so it’s important to get it right.
In a time where brick-and-mortar retail businesses are working to drum up business again, working with the right retail display provider can be a game-changer when it comes to design, production, and cost. Midland Metal Products is your trusted custom solutions provider when it comes to creating an outstanding retail display for your business.
With 95 years of experience in metal fabrication, we are able to transform ideas into reality through our metal store fixtures and ideation. From metal countertop displays to custom display stands and other contemporary store fixtures, we work with retail business owners to create their ideal space through impeccable design. For more information, visit our website.
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