The goal of prototyping is to transform the conceptual design into a concrete reality as soon as possible. A workable prototype allows our customers to judge the performance of a display and to easily identify the need for changes. The feedback we receive from clients is that our model shop is among the finest in the industry. They cite three major reasons: craftsmanship, response time, and affordability.

Craftsmanship
Our model shop consistently delivers the highest quality prototypes to our customers. They are able to deliver results because they know the industry and the problems our customer are trying to solve. POP has been our only business for nearly 25 years. Our model makers have a combined 60 years of experience. This allows them to draw upon a collective knowledge of innovative ideas to improve the display and possibly reduce the cost.

Response Time
Our customers demand quick turnaround times for their prototypes. Often, the length of time required to transform a conceptual design into a prototype depends on the complexity of the project. Midland offers a dedicated staff of 6 professional craftsmen in the model shop. This gives us the resources to respond quickly to the pressing needs of our customers.

Affordability
Cost is always a concern for our customers. Generally, Midland offers its prototyping services free of charge. We consider ourselves true partners with POP agencies and we are more than willing to share in the cost of the sale. We believe that if we completely satisfy the needs of our customers during the prototyping phase, we will gain the loyalty of our customers and retain the majority of work that moves onto production phase.